Wednesday, August 10, 2011

CO 2011 - Newton Retail Summit, Monday

Colorado trip 2011 in Photos!

Day 1 | Day 2 | Day 3 | Day 4 | Day 5 |


08-08-2011: Ben & Steph's three year anniversary AND day 2 of the retail summit. Some might think we're insane for spending our anniversary working, but I hardly consider this work. How can I do this all the time??

Of course, at any running function, there must be group runs! At 7am, I ran with the 8:30 pace group up Mt. Flagstaff while Fritz & Ben went up Sanitas -- both very "rikey" runs (rike = run + hike). On the run I made a couple of friends, one from a Florida store another from the Northeast (which I deduced only by her use of the phrase "wicked slow" to describe her downhill running pace). Also, I realized later that I was running with Ian Adamson. I don't keep up on running "celebs," so it wasn't until his introduction later in the day that I realized he was kind of a big deal, so it was pretty cool that he waited and ran with me. Besides that, the three of us retailers really wanted to get to the peak of Flagstaff, but with a 9:15 start time, we only made it up 75% to the top. We were pretty late coming back, but quick enough to get some gooood breakfast at the hotel.

 Monday Morning was the true beginning of the retail summit. There were about 200+ retailers in attendance and lots of big-name guest speakers.



Great speakers and topics: Blaise Dubois was the keynote speaker. Then, there was the expert panel (Danny Abshire, Blaise DuBois, Dr. Peter Larson, Dr. Ivo Waerlop, Frank Shorter.). Other sessions included: Using social media, and a presentation on the science of barefoot running by Ian Adamson.




A couple of pointers on natural running... we took a picture of nearly every slide.

Taken during our lunch break!

Lunch was awesome... on the terrace.

Some more pointers...

And then, the big reveal of the 2012 Newton line.

Shoe porn

Danny showing us the MV-squared, Newton's first racing flat. I have a pair! I love them so far.

Here's an illustration of high vs. low drop in a shoe and how they can potentially stress the body

Ian Adamson, the guy I ran with earlier. People know him... he's kind of a big deal. He is a 7-time adventure race world champion. And he waited up for me on the trail! :)

Afternoon: Form clinic with a WV family doc/store owner who carries ONLY natural running shoes in his Shepherdstown, WV store - we learned some diagnostic tests for determining if a person is equipped for barefoot running.

Then, evening festivities....

"Welcome Newton Running 2011 Retail Summit" at the Boulder Theater


Beautiful theater... this light thing is such a good idea! We ate hors d'heuvres and chatted while we waited for the awards show to start. Ben, Ftiz, and I sat with Frank Shorter during dinner and asked him a bunch of questions about his all-time favorite shoe, "stirring the pot," and legal questions (he's trained as a lawyer). How many chances do you get to ask an gold-medal Olympian whatever you want?!

Everyone took a photo on the red carpet. (cell phone shot)


Who are those hottttt celebs here on the red carpet?!
Happy three years, babe, I love you! <3

Awards show. Danny Abshire and Jerry Lee, owners, co-founders, CEOs of Newton Running Company. Yes, Jerry is wearing bike shorts with his sport coat! This was possibly the more tame of the outfits we saw that night.

After the awards show, we celebrated our anniversary by getting some Wendy's Frostys and enjoying them on our hotel room balcony... so exhausted! What a great day.


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